Music Video Analysis #5

This Ain’t a Love Song – Scouting for Girls

This is the latest track I have analysed being only produced in January of this year (2010). It is by English indie-pop band Scouting for Girls. Having already known the video before this analysis, I already knew that this would be appropriate for the style of video and music which I am going for.

The setting of the video is massively integral to its message. It is set in an airport, typically a place where family and loved ones would greet each other after a long time apart or to see each other off for an extended period. This is referenced in the video with many couples meeting, kissing and hugging, either after or before a flight.

Also notable is the presence of the musicians within the music video, this forcing an element of believability onto the audience. Making them realise that at some point everyone has said ‘Hello’ or ‘Goodbye’ for an extended period of time.

This is further enhanced by how the video forces the other cast members to seem real. Doing mediocre or unimportant things while waiting.